Charity: Impact And Evidence
“Charitable” organizations have taken an important position within societies. The word “charity” comes from the Latin word “Caritas”, which translates to care. In general, it means nothing more than generosity to the poor and needy, however, the legal meaning of the word is much wider than we think. To make it simple, it incorporates other purposes for the benefit of the community as a whole. Everyone is obliged to pay to charities, according to Lasser (1948), “a man whose tax rate is 25% pays less than 75 on every dollar he donates to charity.” Furthermore, charities are only able to help out the needy and the poor through the donations made by the community as a whole, and going to every citizen’s residence to ask them for a donation is simply outrageous. A smarter way of raising donations is to host charity-funded sports matches which are non-profit matches conducted to raise money for the poor.
The idea is not a new one, as charity football matches were very common in the UK and have been around for as long as a hundred years, and the Brits also hosted these matches for the purpose of raising funds for the poor.
As I have taken on the role of the charity stakeholder, it is my responsibility to make sure all the needs of the staff and the visitors are fulfilled. My stakeholder needs to make all the necessary arrangements before our match commences.
Impact and Evidence
According to a survey done recently, three of the ten questions asked were on behalf of the charity stakeholder. The results of the questions are as follows:
The first question asked where we can best allocate the revenue that we collect through our match, 20.8% of the population suggested we allocate our revenue to NGOs, 29.2% proposed we donate to literacy training to transform lives. And the rest 50% emphasized on keeping the revenue as charity funds.
The second question asked the respondents if they knew where their money was going after they had donated, for this question 37.5% of the responders were unsure about where their money goes, 60.5% of the answerers said they knew exactly where their money is going as 20.8% of them had checked with our website, while the other 41.7% checked with the UAE charity and non-profit commission. We included a fourth option about checking our Facebook page, but none of the respondents checked their donations on the Facebook page (0%, therefore it does not appear in our pie chart).
The third question asked if the interviewee would donate if the ticket was only $2 a month, he would also be provided a receipt. 29.2% of the interviewees agreed to the idea, 33.3% disagreed and the majority of the responders (which made up 37.5% of the total respondents) were unsure whether to donate or not.
Where is the best place to deposit all the profits we make from our charity football match? While this decision would have been made internally between the staff, we thought it was better if we let our attendees decide for once where to allocate the funds, this would not only increase their trust in us but also would be their own decision that we would simply follow, so should anything happen to the funds in the future, the charity would be to blame. We had included three options for where to deposit the funds, those options were to donate to the NGOs, to donate for literacy training or to keep them as charity funds. Looking back at our survey, it seems a majority of the people advised us to keep them as charity funds.
Our next question’s purpose was to end any skepticism that the contributors had regarding where the funds go once we had collected. As we had suspected, a good number of people were unsure about what happens to their funds, so to satisfy them, we must explain the whole procedure of donations.
Would the person donate to us if we only charged him $2 a month? A lot of people seemed to dislike the idea of having to pay $2 every month, even when they would be offered a receipt after payment. But most of the answerers were indecisive of the idea so perhaps with a bit of encouragement, they could be willing to pay the monthly donation.
Conclusion and Recommendations
Based on the survey conducted above and the responses received, to end any further skepticism from the public, at least from the charity stakeholder side, the following measures are proposed to be taken:
- Viewing the survey, it is favorable to keep all funds collected from the hosted football match as charity funds only, there is no need to donate these anywhere else.
- As said earlier, for those contributors who are uncertain where the money goes after we collect it, we can explain to them where their money goes by explaining to them the whole procedure, such as if the revenue was to go to NGOs, we could explain to them how we keep the funds secure until we transfer them to the respected NGOs. However, since the public has voted we keep the funds for charity purposes, we can assure them that they will be used for charity purposes only.
- As for our $2 a month donation plan, I suggest we discard the whole idea as many people were in disagreement or either unsure about having to pay a monthly donation of $2. It would not only push our morale down but we could also potentially lose our customers.
- Lasser, J. (1949). How Tax Laws Make Giving to Charity Easy. Harvard Law Review, 62(3), p.535.
- Dspace.stir.ac.uk. (2019). [online] Available at: https://dspace.stir.ac.uk/bitstream/1893/2976/1/Beyond%2520Altruism%5b1%5d.pdf [Accessed 3 Dec. 2019].
- Icnl.org. (2019). Defining “Charity” and “Charitable Purposes” in the United Kingdom – IJNL Vol. 11 Iss. 1. [online] Available at: http://www.icnl.org/research/journal/vol11iss1/special_2.htm [Accessed 3 Dec. 2019].