Essays on Product

Introduction The fast pace of life, poor eating routines, including sugar-rich diets and the higher consumption of liquor and tobacco have made oral wellbeing one of the significant general medical issues in pretty much all over the world. The effect of oral diseases on individuals’ regular daily existences is subtle and unavoidable, impacting diet, rest,...

There are many different factors that contribute to marketing in order for a business to be successful in its marketing ventures. Brands such as Lululemon must be aware of it’s marketing environment, including the microenvironment and macroenvironment. The microenvironment refers to “All those other organisations and individuals that, directly or indirectly, affect the activities of...

Company Overview Coca-Cola Company was founded in 1892 by pharmacist John S. Pemberton, who initially made the drink as a tonic for common ailments. With certain ingredients removed for health/safety reasons, Pemberton used his syrup instead to create other sweet beverages. In 1899, Coca-Cola signed their very first agreement with a bottling company that allowed...

Old Gen Zers (15-20-year-old) are the ones who marketers are continuously trying to attract. Gen Z is known as the most social and influential generation ever. If for example, Company A. Saxton wants to develop a new product for the 15-20-year-old market, a segment it has never marketed before, it must concentrate on how the...

What is marketing and why is it so important? The concept of marketing can be defined by Brown (1990, p.5) as “a philosophy holding that any business organization exists to satisfy targeted consumers’ wants and needs”. Others describe it to be everything that must be done to close the sale (Spaulding & D’elia 1989). Marketing...

There are several answers to this question – all of which may be encapsulated under the generic term of innovation – which apply to any product which needs to be marketed – be it a car, a civil engineering project or a bar of chocolate – and these are addressed below under the following headings:-...

Value chain is the sequential set of primary and support activities that organizations performs to turn inputs into value-added outputs for its external customers. Primary activities are those that associated with production which are inbound logistics, operations, outbound logistics, marketing and sales and after sales service. Meanwhile, support activities are those that provide the background...